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As we enter 2025, we’re excited to reflect on some of our favorite enhancements that we introduced to our platform during 2024. Here’s a high-level view of some of the key updates from 2024:
2024 Year in Review
- Email Alerts: We introduced an email alert system that proactively updates users about significant events for the managers they follow, including team changes, new fund offerings, and public equity transactions.
- Manager Database: We increased the number of managers on our platform from 3,000 to 12,000+ in 2024, substantially expanding the data available to our users across asset classes.
- Location Search: Users can now search and filter managers by location, as well as other criteria, including size and asset class, helping allocators plan travel or find managers in a given location.
- Form D Data: OWL users can now see historical data on capital raised at the individual fund level. Form D data is also valuable to help find and monitor new fund launches.
- Employee Dashboard: This new feature offers an overview of notable employee movements across the 12,000+ fund managers we track, with the ability to create a dashboard of employee changes for the managers that OWL users follow. The dashboard also has email integration and export capabilities, enabling users to monitor team changes efficiently.
- Expansion of Employee Data: Our people database grew significantly, now tracking over 1 million current and former employees at investment managers.
- Improved Allocator Data: The number of disclosed allocator holdings in our system expanded from 30,000 to more than 60,000 in 2024. A big driver of the growth was the addition of more than 20,000 manager investments across 200+ public pensions.
We hope these enhancements have improved our users’ experience and we look forward to bringing you more valuable updates in the coming year. Now on to the December Update…
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December 2024
Business Trends Dashboard
We introduced a “Business Trends” section under “My Portfolios,” allowing users to track and analyze business trends across multiple managers in one place, including trends in AUM, internal capital, and employees.
Manager Summary View Update
We’ve added OWL’s allocator data to each manager’s Summary page. Users can now see which allocators have backed a manager right below the manager’s description at the top of the page, with the option to click through to the full list of disclosed LPs.
Employee Data Refresh
We updated all employee data in OWL, bringing the total number of employees in our database to over 1.15 million.
Map Redesign
We simplified the map interface by removing unnecessary details, creating a cleaner and more focused experience.
Platform Enhancements
Allocator Page Optimization
Allocator pages now load 3–4x faster and consistently load under one second, ensuring a seamless experience when accessing allocator data.
Improved CSV and Chart Exports
CSV exports now match the exact format displayed in OWL’s tables, ensuring consistency and usability. We also enhanced our chart exports, ensuring they render all data correctly with clear, useful titles.
Many of these smaller improvements, in addition to the larger feature releases, were based on user feedback and suggestions. Please keep sharing your ideas and pain points, and we will continue incorporating them into our product roadmap!
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